This week Random House’s language learning program, Living Language, will launch its new Platinum Edition, a multi-platform solution that will allow users to engage with a variety of languages through course books and CDs, mobile apps, an online course, an online community, and individualized instruction from a native speaker e-tutor. The course will initially be offered for $179 in French, Spanish, Italian and German, with Chinese, Japanese, and Arabic editions to come. (The Platinum app is also available for separate purchase.) As part of the launch, coordinated by the ad agency Mullen (most recently responsible for a multi-million dollar campaign […]
