The launch of Oprah’s Book Club 2.0 on May 30 with the selection of Cheryl Strayed’s WILD–and national media attention for Oprah’s return to book recommendations–has boosted the book’s profile and sales for certain. But will the cable + online Oprah profile come anywhere close to the impact of her syndicated television book endorsements? For the sales week ending June 10, Nielsen Bookscan reports print book sales of approximately 11,300 copies, up roughly 7,700 units from the prior week (with weekly sales having ranged from 3,100 to 4,400 copies over the previous four weeks). That is the book’s best week […]
