It’s time for our annual look at trends in dealmaking from the previous, based as usual on reports to Publishers Marketplace. Which comes with the usual qualifiers: PM deal reports represent only a portion of activity in the marketplace, and characterizations of deal size in particular are dependent upon disclosure from the parties involved. We infer relatively consistent habits over time from our community, and the PM dataset of deals is the only such resource robust enough to analyze over time. To us, the granular year-to-year changes are more indicative than anything else. Once again, total recorded deal volume increased, […]
