Just about a year ago Alloy Entertainment paired with Amazon as the first big licensee in the Kindle Worlds fan fiction initiative, and in February Alloy added more licenses to the program. Now, PL has learned via our comprehensive deal reports that Alloy is starting a book imprint as part of the “Powered By Amazon” initiative. That program was first created in late 2010 for Seth Godin’s The Domino Project line. At that time, Amazon described the program as “enabl[ing] authors to use Amazon’s global distribution, multiple format production capabilities, including print, audio and digital, as well as Amazon’s personalized, targeted marketing […]
