After a successful launch, California Bookstore Day will return next year on May 2, 2015, with the help of a $15,000 sponsorship from Penguin Random House. The event is organized by the Northern California Independent Booksellers Association, and the inaugural event had support from author James Patterson.
Penguin Random House president and coo Madeline McIntosh says in the announcement, “California Bookstore Day was a terrific event this year – our publishers and sales colleagues loved being part of it, and so did our authors. We want to help bring even bigger crowds into the bookstores next May.” CBD program director Samantha Schoech says the “sponsorship will help us expand our outreach – to readers, to authors, and to media — so that our participating stores again can achieve significant sales increases similar to those they enjoyed for the inaugural CBD earlier this year. This donation is a wonderful kickoff to our fundraising effort, and we are most grateful for this enormously motivating encouragement and support.”