On Monday, the Association of American Publishers (AAP) released headline data from the second set of statistics they maintain, called StatShot Annual. In contrast to their monthly reports, which collect dollar sales only as actual reported data from about 1,200 publishers, StatShot Annual tabulates more detailed dollar and unit sales data from almost 1,800 publishers and then — to our mind — renders it mostly useless by multiplying it to pretend that we can say something about the other 70,000 or so registered and active publishers who never report data to anyone. (The AAP does not release the direct, actual […]
