The October picks were unusual for a number of reasons. Oprah’s new, more regular bi-monthly book club for Apple TV+ was the biggest outlier. Officially launching today, the “November selection” was announced September 23 and you could see the lift in the opening week of sales for Ta-Nehisi Coates’s novel. At the lower end of the commercial scale, Good Morning America followed the considerable success of their rivals at the Today Show with their own book club — announced quite modestly October 9, with little commercial response so far. Jenna Bush Hager, on the other hand, selected a book that […]
