Publisher Abrams launched a new #HELPABOOKSELLER fundraising challenge campaign to benefit BINC (Book Industry Charitable Foundation), looking to raise more than $100,ooo to help booksellers in need. Ceo Michael Jacobs says in the announcement, “As a company, we’ve been focused and committed to taking care of one another during this extraordinary time. We realized that what we possess at Abrams is a will and a drive to make a difference. So, we decided to raise funds to help booksellers in a way that brought our larger, interconnected book community together around this goal. Abrams’ corporate donation to BINC will comprise at least half of the $100,000, and we are encouraging our authors, vendors, partners, and our own staff to help fulfill our publishing mission and join us in raising this amount or more for the people that we rely on so greatly—the frontline booksellers.”
Among the Abrams creators already participating are Jeff Kinney, Henry Winkler, Andrea Beaty and Laura Prepon. Contributions can be made using this link.