Open Road is launching an enterprise SaaS program, offering metadata-as-a-service to all publishers on an annual pay-per-title basis. The initiative is designed to “continually optimize metadata and maximize title discovery” by using machine learning and proprietary data on Open Road’s consumer audiences “to automatically and continually optimize metadata.” (The service is a good example of how machine learning can sometimes provide unambiguous benefit, without encroaching on anyone’s rights.) The service is also being provided to publishers who participate in the Open Road’s ebook backlist marketing service at no additional cost. But the SaaS offering gives Open Road a product that […]
