South by Southwest is partnering with business publisher Advantage to launch a new business imprint called SXSW Books. They write in a release that Advantage will help authors with “writing, editing, book design, publishing, distribution, promotion, and media strategy.” (Advantage Books is a paid service.) Hugh Forrest, president of SXSW says, “At SXSW, our purpose is to help creative people achieve their goals. Working with Advantage gives us the opportunity to shine a spotlight on authors who are trailblazers in their fields. A content partnership of this kind is a first for us and it’s a significant and exciting way […]
