Netgalley has launched Booktrovert, a new consumer marketing and advertising platform. The platform offers “ebook giveaways, reader perks (pre-orders, special deals, and more), fun games and activities, exclusive merch, and unique curation tools to organize book lists.”
NetGalley president Lindsey Lochner said in a release, “Booktrovert is our answer to the book industry’s demand for robust consumer marketing tools. By leveraging NetGalley’s established technology, plus our decades of experience in community building and reader engagement metrics, Booktrovert offers publishers and authors a direct way to connect with a significantly wider audience and build excitement around their books.”
Rye Literary
Nicola Barr has launched a new agency, Rye Literary, taking her full list of authors with her. She was at The Bent Agency for eight years.
