From this side of the Atlantic it looks obvious, but following the launch of the local Kindle store and price competition from WH Smith, at least some UK trade people are both upset and somehow surprised by the turn of events. Upset enough to give colorful quotes to the Bookseller, but not so firm on principle as to be identified by name, a “senior publisher” declares “it’s absolutely absurd to devalue our product but I’m not surprised because our industry is populated by nincompoops.” It’s not exactly clear who falls into this colorful category, since the same executive who is […]
Pricing
Sourcebooks to Delay Release of eBook Version of Hot New YA Novel
Big publishers throughout the industry have been quietly discussing postponing the release of ebook versions of their frontlist hardcover fiction after the dramatic spike in Kindle sales at the widely-despised (within the industry) $9.95 price point–but independent Sourcebooks is the first to score headlines for delaying an ebook release. The WSJ covers their decision to delay an ebook release of Kaleb Nation’s BRAN HAMBRIC: The Farfield Curse for at least six months. Sourcebooks has announced a 75,000-copy first printing for September and agent Richard Curtis concurs with the decision: “We don’t want to undercut the sales and royalty potential of […]
Paid Is a Lot More Complicated than You Think–So Is the Truth
Savvy readers will note this headline is lifted from Tim O’Reilly’s wise presentation from a year ago on why “free is more complicated than you think.” There have been a number of interesting posts and discussions online recently about pricing questions, both from the publisher’s perspective (wondering about how to structure successful business models if average ebook prices are significantly lower than print prices and retailers like Amazon no longer subsidize those low prices) and the consumer’s (generally reaffirming that readers believe ebooks are less valuable than print books, come with fewer privileges, and should increasingly cost less). There’s much […]
One Dollar Ebooks
Orbit has launched a promotional program offering a different book each month, selling for just one dollar each. Vendors include Amazon and Sony, along with Stanza, eReader, Fictionwise, Diesel, and MobiPocket. This month’s offering is Brent Weeks’ debut THE WAY OF THE SHADOWS. Publisher Tim Holman says: “We believe that this promotion will give readers a great opportunity to discover new writers. Most of our consumer marketing has an online focus, and the digital marketplace offers the perfect platform for price-promotion initiatives such as this…. The range of titles chosen for the promotion includes a mix of frontlist and backlist, […]
Consternation in UK Over Asda's HP Paperback Discount
Sales of the paperback release of Harry Potter and the Deathly Hallows in the UK were dominated by Asda after they decided to sell the book for just one pound for the first three days. Asda book buyer Steph Bateson says they sold just under 40,000 copies during the promotion, while Nielsen Bookscan tracked sales industrywide of 46,257 copies in that three-day period. Despite the money lost by the chain on the promotion, Bateson tells the Bookseller “I think we have shaken the other retailers up a bit, which was always our intention,” calling it a “genuine footfall and sales-driving […]