Following news of Random House’s efforts to promote book sales this holiday season, MJ Rose announces an initiative via her AuthorBuzz venture that promises to reach “reach over 10 million people” online with banner ads. The campaign proclaims “You can’t buy more enjoyment for less… Give a book” and then promotes a selection of 24 sponsored books. Ads click through to the online bookseller choice of the author or publisher who bought the ads. But bloggers are invited to grab generic (or specific) campaign images to share the message of supporting books as gifts.
Rose blog
