Lerner Publishing’s Carolrhoda Books is launching a young adult line this fall, Carolrhoda Lab.
Speaking of young adult books, yesterday’s Automat link to an LAT piece on the rising popularity of YA novels among adult readers was so heavily re-tweeted that it’s worth a separate link. “Authors may gear their novels toward the junior and senior high crowd, but adults are snapping up the books, often about misfit teens or fantasy worlds…. Attracted by well-written, fast-paced and engaging stories that span the gamut of genres and subjects, such readers have mainstreamed a niche long derided as just for kids.”
Kris Vreeland at Vroman’s Bookstore confirms, “You have a lot of
different people coming to young adult in a lot of different ways.”
LAT
Yesterday Bloomsbury announced the launch of Berlin Academic in Germany, following the same model as their UK-based start-up Bloomsbury Academic. The new Berlin Academic staff includes digital marketing manager Katja Oechel (formerly at Elsevier and Springer), global strategist Catharina Maracke, Global Strategist (former Director of Creative Commons International), and non executive director Malcolm Campbell (director, Earthscan Ltd; formerly Chairman, Berg Publishers).
In the UK, Mark Booth’s new imprint at Hodder & Stoughton launching this fall will be called Coronet–reviving a moniker that was closed in 2004 and previously published authors ranging from PG Wodehouse and Ian Fleming to Fay Weldon.