In July Penguin will debut their newest imprint, Current, focused on science books for general readers. Portfolio and Sentinel president and publisher Adrian Zackheim will have the same titles for Current as well, and the line will share editorial, marketing and publicity staff with Portfolio and Sentinel. They plan to publish five to eight new titles a year. Zackheim comments in the announcement, “Once Current gets ramped up, we aim to publish in every subcategory from genetics to quantum physics to neuroscience.”
The first title is a July release by journalist David Stipp, THE YOUTH PILL: Scientists at the Brink of an Anti-Aging Revolution, followed by Corina Yen’s THE MAN WHO LIED TO HIS LAPTOP in September.