Little, Brown will call their new crime imprint Mulholland Books (named for the road in the Hollywood Hills that is “synonymous with drama and suspense.”) The line will launch in spring 2011, starting with books by Marcia Clark, Lawrence Block, Mark Billingham, Michael Robotham, Duane Swierczynski, Sebastian Rotella, and Daniel Woodrell. They intend to grow to 24 books a year by 2012, with a new hardcover and one paperback each month. Miriam Parker is marketing director for the imprint.