The LAT claims that “a movie’s release often leads to only a small uptick in a tie-in book’s sales” while declaring the EAT, PRAY, LOVE tie-in “the big exception this year.” The interesting part is that the book returned to the top of the bestseller lists in late May, well in advance of the movie’s marketing campaign. Separately, Nielsen released a chart on sales for the Elizabeth Gilbert book, which recorded sales of 94,000 units in the week ending August 1 alone. Sales in 2010 of 721,000 copies are more than double last year’ sales (and the movie release August […]
