Random House’s distribution unit announced a new marketing service that provides their clients with “a range of robust tools for pursuing online marketing opportunities.” Manager, digital and paperback marketing at Crown Jay Sones will move to RH Publisher Services, where he will be senior online marketing manager, in charge of the new program. That tool set includes “marketing strategy development, online advertising campaigns; online media tours with authors; consultation on back-list opportunities on-line; and single-title campaigns for key front-list titles.”
President of RHPS Jeff Abraham says in the announcement “our experience shows that these online marketing efforts, whether via Facebook, the Google AdSense Network or any other of the tools that we use, can boost sales of books in all the formats that we represent.” Sones adds that they already have campaigns in place with National Geographic Books and Beacon Press. They say the fees “are based on the amount and duration of services engaged.”
Elsewhere, Shane Norman will be joining Harper Collins as the director of interactive marketing, reporting to Charlie Redmayne, charged with “developing and coordinating an integrated digital consumer marketing strategy for our high-profile authors and titles. He was at Fox, managing interactive sales and marketing efforts for Fox Television stations in New York.
At Random House Children’s, Sumiya Nowshin was promoted to associate national account manager, Borders Group, selling Seuss, coloring & activity, seasonal, leveled readers and 8×8’s. She will also assume the role of backlist manager for national accounts.