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Wimpy Kid More Nearly Doubles Hefty Bush Opening-Day Sales

November 11, 2010
By Michael Cader

Jeff Kinney’s DIARY OF A WIMPY KID: The Ugly Truth, the fifth in his bestselling series, sold over 375,000 copies in its first day on sale according to publisher Abrams. The launch included an event at Book People in Austin, TX, where the author addressed over 1,600 fans to kick off his tour. The specially-branded tour bus will take Kinney to events in Little Rock, Memphis, Nashville, and Birmingham, AL, with up to 2,000 fans expected in the various venues. That opening-day sale is said to be up 50 percent from the big first day for the fourth book in […]

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Filed Under: Industry Statistics, New Releases/Forthcoming, Opening Sales, Statistics

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