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May 26, 2011By Michael Cader

USA Bolsters Online Book Pages

May 26, 2011By Michael Cader

USA Today has soft-launched a revised and expanded books section on the newspaper’s web site, complicated with a dedicated sub-domain, books.usatoday.com. Among the features, their bestseller list has a graphics-enriched consumer-friendly new presentation (and is featured on the books home page as well).

Importantly for publishers and publicists, the Book Buzz column will now act as a daily blog, with contributions from across the USA Today books department staff.

Book reviews have a consistent new page design featuring the jacket and click-to-buy links at Amazon, BN, IndieBound and iTunes, and those review pages pull in reader reviews from GoodReads and carry a USA Today rating of zero to four stars at the top.

Plus, today’s main feature is their summer books preview.

Filed Under: BEA11, Free, Marketing, Most Reviewed

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