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July 28, 2011By Michael Cader

UK’s World Book Night Comes to US Under Carl Lennertz

July 28, 2011By Michael Cader

A US division of the UK’s World Book Night program is being formed under the direction of HarperCollins vp, retail marketing Carl Lennertz, who starts there September 1. The second annual World Book Night will take place April 23 in the US and the UK.

Twenty-five titles for the UK will be announced at the Frankfurt Book Fair on October 12, chosen by an editorial selection committee chaired by author Tracy Chevalier. In the US, a “cross-industry steering committee” is in formation.

Lennertz says in the announcement, “I have loved everything about my time at Harper. The books, the people, everything. I am very sad to leave, but I couldn’t pass up this

Filed Under: Awards, Free, Marketing, Personnel

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