Simon & Schuster is expanding its offerings to booksellers with a new “premier marketing plan” that simplifies access to promotional funds for independent booksellers. They will bolster that new plan on June 10 with a new customer portal that consolidates marketing/co-op information, order tracking, invoices and digital catalogs. Independently owned and operated brick and mortar bookstores with a maximum of 15 shipping destinations qualify for the new allowances, which replace traditional and newsletter co-op, and eliminate existing co-op approval procedures. Promotional funds will be based on the previous year’s total direct and indirect net physical purchases, paid to booksellers in quarterly credits. It also offers […]