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Adult Frontlist Picks Up, Children’s Sales Strong in October

January 16, 2015
By Sarah Weinman

After a significantly negative turn in September, trade sales measured by the AAP fared more positively in October. Total trade sales of $757.5 million were up $83 million (or 11 percent), compared to $674 million a year ago.

Adult sales, which have been soft all year, rebounded in October, up $52.5 million (or 11 percent). Hardcover sales of $238.3 million were up $29.3 million (or 14 percent) from the same period last year, while both trade and mass market paperback saw gains of 14.6 percent and 9.9 percent, respectively, for the month. Children’s and YA sales continued to rise, up $31.2 million (or 14 percent), to $220 million.

eBook sales also generally followed their pattern from previous months: Adult ebook revenues were down 1.7 percent at $105 million, as children’s ebook sales gained $0.7 million, to $14.6 million.

Trade sales are still in positive territory for the year, up about 4 percent, though current indications point towards finishing 2014 flat or down slightly. Here is our cumulative comparison chart for the year so far:

MonthAdult SalesChange vs. 2013Children's/YA SalesChange vs. 2013eBook SalesChange vs. 2013
January$362 million+$10 million$144 million +$44 million$137 million +$15.5 million
February$325 million+$6 million$137 million+$35 million$139 million+$5.5 million
March$316.5 million-$23.5 million$133 million+$22 million$108.5 million-$7.5 million
April$363 million-$20 million$128 million+$24 million$138.5 million+$19.5 million
May$371 million-$37 million$154 million+$39 million$120 million+$3 million
June$367.5 million-$3 million$129 million+$18.5 million$129 million+$11 million
July$367 million+$13 million$133 million+$15 million$127 million+$6.5 million
August$415 million+$8 million$179 million+$29 million$124.5 million+$2.5 million
September$435 million-$58.5 million$183 million+$15 million$123 million+$4 million
October$537.1 million+$52.5 million$220.4 million+$31.2 million$120 million-$1 million
November$441.9 million-$37.3 million$190.6 million+$23.6 million$116 million-$5.6 million
December$432.1 million+$35.5 million$159 million+$29.1 million$133.5 million+$13.8 million
Full Year$4.744 billion-$67.7 million$1.887 billion+$325 million$1.519 billion+$70 million
January 2015$393 million+$26.7 million$140.3 million-$1.6 million$129.4 million-$10.9 million
February 2015$305 million-$24 million$87 million-$40 million$117 million-$21 million
March 2015$356 million$38.3 million$101 million -$23.8 million$110 million-$1.1 million
April 2015$488 million-$6.5 million$120 million-$20.6 million$120 million-$20.6 million

Filed Under: Free, Industry Statistics

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