• Skip to main content
  • Skip to primary sidebar
  • Login
  • Register

Publishers Lunch

The Publishing Industry's Daily Essential Read

  • Publishers Marketplace
  • Site Guide
  • Help

People, Etc.

October 5, 2016
By Sarah Weinman

Marketing technology start-up OptiQly, which is working on optimizing the display and sales of books, ebooks, and other products at online retailers, has acquired The Logical Marketing Agency, a boutique digital marketing consultancy. Logical co-founders Pete McCarthy and Jess Johns have joined OptiQly full-time, as chief product officer and director of marketing, respectively. The third co-founder, Mike Shatzkin, will remain involved through a long-term consulting agreement, and already sits on the OptiQly board. OptiQly ceo Evan Schnittman says in the announcement, “Since the three Logical Marketing partners are among the founders of OptiQly, this is a unifying step with the intention of providing more – and more focused – value to Logical Marketing clients via expertise, scale, and software.”

Shatzkin writes about the changes in his blog, including a little more background on OptiQly, which is heading into beta shortly and is expected to come to “market in the new year” in its first version. As for Shatzkin’s own business pursuits, “My interest and involvement in trade publishing is a permanent condition, so I’ll definitely still be consulting, helping fledgling publishers and tech start-ups with a publishing angle as well as a few mainstay companies that value my knowledge and insight. But my ‘business development’ energy will be devoted to working on climate change.”

Narda Zacchino has joined Heyday as executive editor, based in Los Angeles. Zacchino, who was previously at the Los Angeles Times (as associate editor and vice president) and the San Francisco Chronicle (where she was deputy editor), will work with both Steve Wasserman and editorial director Gayle Wattawa.

New Imprints
Kensington’s Lyrical Press will add a digital first contemporary romance series imprint, Caress, and a digital romantic suspense imprint, Liaison, beginning fall 2017. Together the two lines will publish 50 titles annually and will be overseen Alexandra Nicolajsen.

Filed Under: Free, New Imprints, Personnel

sidebar

Primary Free Sidebar

Login


Forgot password
Quick Pass users click here to log in
Get Full Access
The publishing industry's essential daily read

Each Publishers Lunch Deluxe subscription includes full access to our searchable multi-year archive of industry news, a nightly email reporting 10 to 50 deal transactions, and our database of industry contacts, scripts, and posting privileges.

Learn More

RSS Automat

  • OpenAI's New DALL-E3 Lets Artists Opt-Out of Future Training; Rejects Request to Mimic the Style of Living Artists September 20, 2023 TechCrunch
  • Another Response to AI-Generated Books: KDP Lowers Limit On Number of Titles You Can Create, "To Help Protect Against Abuse" September 18, 2023 KDP Forum
  • TikTok (and Instagram) Stars Sell Cookbooks September 18, 2023 NYT
  • Actor and UK Harry Potter Audiobook Narrator Stephen Fry Demonstrates How His Voice Was Copied By AI Without Permission September 18, 2023 Deadline
  • Neal Sofman, Legend of Bay Area Independent Booksellers, dies at 75 September 15, 2023 SF Chronicle
  • Major Textbook Publishers Trying Suing Shadow Library LibGen Again September 15, 2023 Torrent Freak
  • Deesha Philyaw Has Seven-Figure Deal with Mariner for "The True Confessions of First Lady Freeman" in 2025 and "Girl, Look" September 14, 2023 AP
  • Copyright Office Doubles Down on Declining to Register Award-Winning Midjourney-Created AI Art September 12, 2023 Copyright Review Board document
  • Sarah Weinman on How Richard Osman Found His Way to Mysteries and Success: "The simple answer is that they are really good" September 12, 2023 Esquire
  • Paparazzi Proof: Mystery Man John Sargent Teaches Britney Spears to Use an IPod in 2005 September 12, 2023 XRay fan site
© 2023 Publishers Lunch. All Rights Reserved.