The NYT celebrates the continuing success of Sourcebooks’ Bloom Books imprint. In 2023 Bloom had already grown to sales of more than $100 million less than three years after its founding, and sales for 2024 are up another 58 percent. “In an era when TikTok can catapult authors to success overnight, Bloom has developed a lucrative formula: courting self-published authors who have a built-in fan base, taking over their print distribution, building up their brand and market share and turning them into mainstream best sellers. That model has propelled the careers of novelists who now rank among the genre’s most […]
