So over the weekend we ran a short link to Kraft Foods’ proudly announcing the publication of their “first branded ebook,” SPREAD A LITTLE JOY. Comprising 70 recipes, it’s purpose is to show that “it’s amazing what a little Philly can do. It’s more than an extra ingredient — it’s a secret weapon.” Once upon a time this kind of project would have been issued in conjunction with a traditional publisher, or at least a packager. (Indeed, Philadelphia Cream Cheese has a number of printed books available via Publications International.) But this ebook, on sale via Apple and Amazon, was […]
Web marketing/promotion
Scholastic’s Social Network for Readers, Peroozing Favorite Novelists’ Recommendations, and More
Scholastic launched a social networking site “for readers around the world,” called YouAreWhatYouRead.com. In addition to building community around lists of favorite books they call Bookprints–with a stream of comments, news and reviews to be added soon–the site features celebrity Bookprints from 125 notables, including Scarlett Johansson Jodi Picoult, Malcolm Gladwell, Judy Blume, Bill Clinton, and others. Pitched for readers of all ages, it includes a separate community for younger readers “that provides kid friendly information about books and other activities.” Scholastic executive Maggie McGuire says in the announcement the site is “a celebration of the books that bind us […]