One tried and true digital marketing tool (for now, at least) is email deal newsletters, and now Goodreads is joining the game. Goodreads Deals will alert site members when an ebook on their “want to read” list or an author they follow is discounted. They are also offering daily deals email newsletters in three genre fiction categories, […]
Marketing
People, Etc.
Marion Garner has been promoted to deputy publisher, vp of Penguin Random House Canada, continuing to report to president and publisher Kristin Cochrane. (Garner has been deputy publisher for the Random House Canada imprints). In the new, broader role, Garner “will have input into acquisitions, oversee the inventory of all our imprints, work closely with the imprint directors and publishers, and will have […]
Carter Op-Ed Claims “Full Story” on WATCHMAN Manuscript Discovery
Over the weekend all pretense of holding to the Tuesday embargo for reviews of GO SET A WATCHMAN evaporated. Michiko Kakutani went first late Friday, revealing in her NYT review (which essentially doubled as breaking news) that Harper Lee’s original novel — out of which resulted TO KILL A MOCKINGBIRD — presents an older, infirm […]
Quarto Reorganizes, On the Web
The Quarto Group has reorganized the presentation of its catalog of titles to consumers through the just-launched site QuartoKnows.com. The new organizational scheme takes titles from their 20 or so imprints in both the US and UK and presents them in 10 subject groups: Quarto Cooks, Quarto Homes, Quarto Drives, Quarto Kids, Quarto Lives (health & […]
Corporate: Harlequin’s Customer Rewards Program; Bonnier Germany Drops DRM
Harlequin has launched a new customer loyalty program, Harlequin My Rewards, which gives members opportunities to earn rewards such as autographed books, signature gift baskets and Skype conversations with favorite Harlequin authors. Harlequin My Rewards presents readers with points for purchasing books or engaging in multiple online activities, including sharing book reviews, providing opinions, completing […]
Introducing the World to Grove/Atlantic’s Forthcoming LitHub.com
LitHub.com, the literary web site backed by Grove/Atlantic that is scheduled to debut on April 8, pulls back the curtain a little bit ahead of time, with an article in the WSJ and a press release. (The pre-announcement is apparently because of a “sneak peek” session they will convene on Monday at the ABA’s Winter […]