Wendy Ceballos has joined HarperCollins in the newly created role of director, retail marketing, reporting to Kelly Roberts.
Personnel
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Shannon Welch has joined Avid Reader as vice president and editorial director. She was most recently editorial director at HarperOne.
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Sonali Fry has been promoted to VP, publisher, Crown Books for Young Readers and executive director, Little Tiger.
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At Knopf, Todd Portnowitz has been promoted to editor. Brian Etling has been promoted to assistant editor.