Forbes profiles how Elle Newmark tried a new approach after four less-than-successful book efforts and at least raised her profile (and advance) considerably for THE BOOK OF UNHOLY MISCHIEF. She self-published this time through iUniverse and “decided to throw a virtual book launch party and sent out 500,000 e-mail invites to agents, editors and reviewers. It worked: Her book became a best-seller on Amazon the day of the virtual book party. Newmark’s Internet marketing savvy wound up getting her a William Morris agent and a contract with Simon & Schuster within two weeks of the virtual book party.”Forbes
Self-publishing
Author Solutions Partners Include Alibris
First announced in June with 10 partners, Author Solutions has signed another 13 sites to the program that makes their self-publishing platform available to other entities on a revenue-sharing basis. Interestingly, among the latest partners is online bookselling powerhouse Alibris, which creates all kinds of interesting possibilities. Author Solutions calls the program “a turnkey revenue producer for online communities, printers, retailers, and publishers. The platform has all of our publishing expertise ‘baked in.’ It can be skinned with our partners’ branding and we provide all necessary IT and back-end support.”Release