The Random House Publishing Group has joined HarperCollins in working with InstaFreebie to promote pre-publication book excerpts. (Harper acquired The Midlist, a deals email newsletter run by InstaFreebie’s parent company, last October.) InstaFreebie currently reaches approximately 300,000 consumers and delivers excerpts via email, providing optional social DRM — which RHPG is using on their excerpts. As ceo […]
Web marketing/promotion
Penguin Random House Launches Unified Consumer Site
Penguin and Random House have come together on the web, launching a newly-designed site at PenguinRandomHouse.com that presents to consumers the combined catalog from across the company. Showing books to readers is the new site’s primary job: “With thousands of new books to choose from every year, it can be overwhelming trying to find a new […]
Amazon Rolls Out Kindle Unlimited In UK, At £7.99 A Month
On Wednesday Amazon launched their Kindle Unlimited subscription program in the UK, charging more on a relative basis, priced at £7.99 a month (or a little over $13, or 30 percent more than the US version). The offering is otherwise very similar to the US version, featuring a licensed deal for Harry Potter and a […]
Safari Books Now Fully Owned By O’Reilly Media, and More
O’Reilly Media has become sole owner of Safari Books, buying out Pearson’s 50 percent stake for an undisclosed sum (though it’s expected Pearson will announce how much it was paid in their next financial report later this year.) Safari, founded in 2001 as a joint entity between O’Reilly and Pearson, will continue to operate as […]
eNews: Oyster App on Android; Crown Expands Blogging for Books; and More
Subscription ebook service Oyster has launched its Android app, Oyster for Android, available on Nook HD, Kindle Fire, and all other Android devices. The Crown Publishing Group has expanded its Blogging for Books initiative, which makes available both advance and finished print and digital copies to bloggers, across all imprints in eight categories: Fiction, Non-Fiction, […]
BEA Launches and Relaunches: Next Big Book (Data); Bookperk Redux; Mediander; New Strategies from Electric Lit and Coffee House Press
Music data start-up Next Big Sound has launched their second product, Next Big Book — promising to “analyze social, sales, and marketing signals to help you make smarter, braver decisions.” The “big data” service puts information from social networks as well as publicity triggers and author events together with public and private sales data into […]