Marketing

Best known for their Ignition service that markets, manages and distributes backlist ebooks for other publishers, Open Road is launching Activation, a service available to all publishers to help market frontlist titles. The initiative formalizes and expands upon campaigns and promotions Open Road has offered recently through their content vertical websites and newsletters, which they say reach audiences of over 3 million readers. Open Road chief marketing officer Mary McAveney says in the announcement, “Publishers everywhere are seeing their Facebook ad costs rise dramatically and their campaigns less effective because of recent privacy changes. While protecting consumer privacy, Open Road […]

Paul Bogaards, Knopf’s longtime evp, publicity & marketing, and deputy publisher, who left the publisher at the end of 2021, has launched Bogaards Public Relations. He is joined as a partner in the firm by Stephanie Kloss, who previously ran the advertising and marketing department at Knopf for 17 years. Bogaards writes in the announcement, “Our business model at BPR is a little different – we’re a long runway business, not a quick fix shop. If you are looking for someone to book a tour – that’s not us. Think of us as project managers – with you, your work, or […]

Penguin Random House has launched a Reader Rewards Loyalty Program, a free promotional initiative that lets readers earn one free book for every 12 PRH titles they purchase. EVP, director, marketing strategy & consumer engagement Sanyu Dillon says in the announcement that their research “shows that today’s consumer expects to be rewarded by the brands they purchase from frequently, and this program delivers an initial step toward building deeper, more meaningful relationships with readers.” Readers register for an account through the PRH website, where FAQs on the new program are posted, and submit evidence of purchases — in any format, […]