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Early Reviews, Electronically

October 27, 2008
By Michael Cader

LibraryThing is among booklover sites with loyal audiences that has had success in helping publishers channel galleys to interested readers who are likely to post online/review the books. In October, for example, they’ve had available for request 1,670 copies of 55 titles. Now Sourcebooks is experimenting with an electronic offering: they are allowing up to 2,500 downloads of their recently published IN THE LAND OF INVISIBLE WOMEN to Library Thing members through the end of October.

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E and Free

October 21, 2008
By Michael Cader

Open-source college textbook company Flat World Knowledge announced the completion of  $700,000 funding round, bringing total funding to date to $1.4 million. They say they expect “a larger Series A round from venture investors and/or strategic partners within the next six months.” In beta for the past few months, Flat World expects to have its national commercial launch in time for the 2009 spring semester. They are building their sales and marketing team, which now includes Sharon Koch as marketing director. (She was director of marketing for a division of Prentice Hall/Pearson Education.) And former Simon & Schuster ceo Jonathan […]

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Since They Aren't Selling, Let's Give Them Away

September 8, 2008
By Michael Cader

John Warner, editor of McSweeney’s online, author of So You Want to Be President? and Fondling Your Muse, and “Creative director of the struggling TOW Books” writes on Maud Newton’s blog about his new initiative to give away PDFs of four books from his humor imprint to help spread the word. “The sad fact, and I’m afraid that it is a fact, is that the reason we’re struggling is because very few people even know our books exist…. After two years of, let’s call it, non-success, I understand that the problem is at least as much about publicity and distribution […]

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Coelho on His "Online Journey"

August 7, 2008
By Michael Cader

Novelist Paulo Coelho writes in the New Statesman about his decade-long adventures in connecting with fans and readers electronically. His starting point was significantly different from that of many of his peers: “in my case, I was never very keen on the notion of the reclusive author working in solitude, and have always tried to interact with my readers. So I’ve spent a lot of time on my website, knowing that it is one of the rare public platforms, besides the traditional book signing, open to me.” That genuine desire for constructive engagement with his audience, and a creative willingness […]

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How About WOWIO 2.0?

July 31, 2008
By Michael Cader

Remember that goofy company that wanted to build a collection of free-access ebooks that wasted all that money a couple of BEA’s ago on an army of people in matching t-shirts chasing attendees on Segway scooters? Now entertainment company Platinum Studios (which says they control thousands of comic book characters) has bought the company and relaunched the site. They say that “prior to the acquisition and relaunch, WOWIO had over 2 million downloads in a year,” with partners including Rosetta Books, Taylor & Francis Group, and Soft Skull.Release

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More Free: Pinter, Friedman, and Tor

July 22, 2008
By Michael Cader

Through August 5, author Jason Pinter is offering visitors to his web site free online access to the first book in his Henry Parker series, THE MARK. (The third in the series publishes at the end of July.) In an additional twist, Pinter offers to thank in the acknowledgements of next year’s book any fan who links to the free offer, posts the widget or e-mails five friends and notifies Pinter. I guess we just qualified.Pinter blog Separately, starting a few days ago, Thomas Friedman has been offering a free audiobook giveaway of THE WORLD IS FLAT from his web […]

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