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Marketing

UK’s World Book Night Comes to US Under Carl Lennertz

July 28, 2011
By Michael Cader

A US division of the UK’s World Book Night program is being formed under the direction of HarperCollins vp, retail marketing Carl Lennertz, who starts there September 1. The second annual World Book Night will take place April 23 in the US and the UK. Twenty-five titles for the UK will be announced at the […]

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People, Etc.

July 27, 2011
By Michael Cader

OverDrive has hired Brian Gurewitz as director of content sales. He was formerly president of library sales for Random House’s Books on Tape. Katie O’Callaghan is joining the Harper as associate director, marketing, working across all of the Harper imprints including Harper, Harper Business, and Broadside Books. She was most recently senior marketing manager at Ballantine […]

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eNews: Nook’s Designer, YA Author’s Social Clout, French eBooks At 1.8 Percent

July 1, 2011
By Sarah Weinman

BusinessWeek profiles Robert Brunner, the designer of Barnes & Noble’s Nook devices, who was approached by the company in 2008. He was also a consulting designer to Amazon in the development of the first “wedgie” Kindle and had a role in Apple’s Newton handheld as that company’s director of industrial design. When Barnes & Noble […]

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Harry Potter Portal “Pottermore” Gears Up for Launch

June 16, 2011
By Michael Cader

With the final Harry Potter movie releasing in exactly a month, an online promotion challenged Harry Potter fans to decode the name of a new Potter-related website: Pottermore.com. The tease has led to all kinds of unbridled speculation. The folks at fan site The Leaky Cauldron have seen the site and say “it is, in […]

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USA Bolsters Online Book Pages

May 26, 2011
By Michael Cader

USA Today has soft-launched a revised and expanded books section on the newspaper’s web site, complicated with a dedicated sub-domain, books.usatoday.com. Among the features, their bestseller list has a graphics-enriched consumer-friendly new presentation (and is featured on the books home page as well). Importantly for publishers and publicists, the Book Buzz column will now act […]

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Briefs: BN Stock Drops to All-Time Lows; Former Mobster’s Book Events Cancelled; And More

March 15, 2011
By Sarah Weinman

Wall Street’s hate affair with Barnes & Noble‘s stock has continued. Shares fell more than a dollar yesterday, declining more than 9 percent, to finish at what was an all-time low. Until the market opened this morning, with prices down another 4 percent in early trading, standing at about $10.25 a share. (The overall market […]

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