World Book Night US has announced the 30 titles they will distribute for free on April 23. Anna Quindlen has been named honorary national chairperson. The Absolutely True Diary of a Part-Time Indian by Sherman Alexie (Little, Brown Books for Young Readers) Wintergirls by Laurie Halse Anderson (Speak) I Know Why the Caged Bird Sings […]
Marketing
Price Check In Aisle Amazon (A One-Day Offer)
In other Amazon news, there’s much consternation over the company’s one-day promotion to encourage people to use their mobile Price Check app. To be clear, the promotion does not apply to books–just to toys, electronics, sporting goods, music and DVDs. The offer, good for Saturday, December 10 only, provides a 5 percent discount (capped at […]
The Promotional Files: Doonesbury Features Short McGinnis Book Quotes
Doonesbury offers a new twist in books excerpts–and controversy–this week. The comic strip is featuring short quotes from Joe McGinniss’s forthcoming book on Sarah Palin, THE ROGUE (with a 9/20 publication date). A chief of staff says “Sarah just isn’t comfortable in the presence of dark-skinned people,” and the head of her security detail as […]
Random House Moves to All-Digital Catalogs In 2012
Random House will move to digital-only catalogs next year, beginning with the summer 2012 children’s lists (for which the selling season begins in early January) and the fall 2012 adult lists. They are using the Edelweiss electronic catalog service, as well their own web sites. The randomhouse.biz site will feature searchable, sortable information for the […]
Higher Ed: Free Food Trucks From Living Language; Nook-to-School Promotion; and More
This week Random House’s language learning program, Living Language, will launch its new Platinum Edition, a multi-platform solution that will allow users to engage with a variety of languages through course books and CDs, mobile apps, an online course, an online community, and individualized instruction from a native speaker e-tutor. The course will initially be […]
Controversy About Coal Lesson Packet Causes Scholastic To Cut Back Corporate-Sponsored Projects
After receiving a barrage of criticism back in May for sponsoring a fourth-grade lesson packet on coal-based energy that was paid for by the American Coal Foundation, Scholastic announced Sunday evening that it will cut back its InSchool marketing division’s corporate-sponsored projects and create a new review board to vet its materials. “We have to […]